New Delhi: As advertisers in case you desire for banking on in nation India is “Cricket”. Additions most recently to schools of thoughts are car makers Maruti Suzuki India Ltd. This has opted being ground sponsors of 9th and 10th seasons of Indian Premier League (IPL), popular Twenty20 tourney. Maruti shall join Freecharge, Vodafone India and Yes Bank being ground sponsors for Vivo IPL 2016.
Maruti shall have placement of its brandings prominently on scoreboard, stadia and perimeter walls. Ground associations and sponsorship with IPL in 2016 (first for companies) are particularly used for advertising present launches from stabilized Vitara Brezza. This is first compacted sports utilities vehicle’s launched by Maruti in early March 2016.
IPL is sport which has long timed associations with eyeballs and glamour. Brand positioning of Vitara Brezza are in performance and glamour spaces thereby making its associations ideally for reaching to targeted audiences. This is told by Sanjeev Handa, vice-president, marketing, Maruti Suzuki. There are no better things than IPL as launching pads since property scales and sheer reaching could bring not being provided by any person else. It is told by T. Gangadhar, managing director at media agency MEC South Asia. For being sure, it is not 1st time companies have invested in sports for promoting brands. Maruti associates with Indian Super League for its brands Alto and Swift.